Services

I provide expert, real-world, actionable fundraising strategies and skills tailored for your small nonprofit organization. Guiding you every step of the way, I'm committed to empowering you to grow your base of individual and corporate donors, drive impact, and achieve your fundraising goals.

I work one-on-one closely with you or conduct services for you:

• General fundraising 
• Donor acquisition
• Acquire corporate donors
• Website: Optimize for sales or donations
• Website usability testing
• Newsletter (hardcopy)
• Membership renewal and upgrade 
• Direct mail
• Online giving
• Messaging 
• Grants
• Community foundations
• Major donor acquisition 
• Monthly donor programs
• Thank you program
• Bequest marketing. Marketing for bequests is one of the most important steps your nonprofit can take.
• Fundraising training for events (tabling, etc.)
• Fundraising training (general)
• Gift shop, brick and mortar: Will provide tips to increase sales
• Social media
• LinkedIn profile optimization and lead generation
• LinkedIn company page
• Customer service and sales training 
• Media and PR (public relations) training

Additional

• Building GoDaddy websites.

Ask about my special rates for small nonprofits. 

Please email Kirt at kirt @ smilethebook.com (no spaces before or after @) to claim your spot and we will set up a time to talk about your challenges and discuss the best marketing strategies for your business. 

I use detailed information you provide to write a 250 word press release. 

Includes: 

• One press release draft within 10 business days.
• One round of editing as needed for revisions.
• Conduct research, then pitch your press release by e-mail individually to 30 relevant media outlets. This can include posting to event calendars, and pitching bloggers, podcasters and others for interviews. 
• Follow up by email one time with all 30 media outlets.
• Press release provided to you in Word format.
• Media submission list.  
• Add $100 for rush jobs.
• Perfect for local, regional and national publicity. 

MOST POPULAR

I use detailed information you provide to write a 250 word press release. 

Includes: 

• One press release draft within 10 business days.
• One round of editing as needed for revisions.
• Conduct research, then pitch your press release by e-mail individually to 15 relevant media outlets.
• Follow up by email one time with all 15 media outlets.
• Press release provided to you in Word format.
• Media submission list.  
• Add $100 for rush jobs.
• Ideal for getting your business started with publicity.

I use detailed information you provide to write a 250 word press release. 

Includes: 

• One press release draft within 10 business days.
• One round of editing as needed for revisions.
• Conduct research, then pitch your press release by e-mail individually to 10 relevant media outlets.
• Press release provided to you in Word format.
• Media submission list.  
• Add $100 for rush jobs.
• Ideal for small businesses and nonprofits on a limited budget who want to get started with publicity.

*$499 INCLUDES PITCHING AND FOLLOWING UP WITH 10 MEDIA OUTLETS

Includes: 

• Conduct research and pitch your already written press release by e-mail individually to 25 relevant media outlets per month. This can include event calendars. bloggers, podcasts and others.
• Follow up by email one time with all 25 media outlets.
• Media submission list.  
• Ongoing advice to improve your website usability and sales.
• Ongoing website recommendations to improve credibility, increase conversions and leverage earned media. 
• Guidance to improve your LinkedIn profile and posts to connect with targeted prospects and for lead generation.
• 30-Minute Zoom or phone consultation to guide you on how to add an online Press Kit to your website to make it more media friendly. 
• 30-minute monthly PR strategy Zoom call. 
• NO contract required. We simply agree to move forward monthly and I email you an invoice each month that you can pay by credit or debit card. You can cancel at anytime. There are no cancelation fees. 
• Perfect for reaching new media outlets, event calendars, bloggers and others for consistent media coverage. 

Have a quick quesiton on fundraising or PR (public relations)?  Need advice on customer service or sales issues?  Something else? This quick coaching call is a terrific way for you to tackle a specific problrm and get you on the right track. 

Is your website message crystal clear? Is your website easy to use and navigate? I'll do a quick review of your website for messaging and usability with you by phone or Zoom and tell you specific actions to take to fix any problems to increase your conversions. 

This is a very effective solution to ensure you make a powerful first impression to keep visitors on your website and help your business grow. 

LinkedIn is a powerful way to develop and build your brand and generate new business. 

• Optimize your profile.
• Set up a company page.
• Post content three days a week to position you as a thought leader, improve visibility, build relationships, encourage engagement, and increase followers, leads and new business. 
• Monitor and answer comments. 
• 30-minute strategy monthly Zoom call. 

 FREE 20-Minute Zoom Discovery Call and Consultation 

Please email Kirt at kirt @ smilethebook.com (no spaces before or after @) to claim your spot and we will set up a time to talk about your challenges and discuss the best marketing strategies for your business.